After Raf Simon’s amicable separation from the house of Dior less than a year ago, following his S/S 2016 collection, there have been months of speculation that the house will be recruiting Maria Grazia Chiuri to be the new creative director - who happens to also be one half of the duo from Valentino. According to a report that holds credit from two namely sources within the industry who are in the ring of the new appointment, Chiuri will be officially announced following Valentino's couture show, which is Monday 4th July 2016 (this week).
One of the most important things to keep an eye out for this change in the house and the industry is that Chiuri will be the first woman ever to take head of one of the most important roles at Dior in its 70-year history – she’ll have to work her way to pace Dior back into it’s days of glory, as Dior has been noted to be going through a difficult time with its sales, ever since the departure of Simons. Chiuri and Piccioli have been known to raise Valentino’s sale profits dramatically since they took over, with the house reaching its $1 billion profit rates earlier in 2016 and no doubt at LMVH, the official home of Dior, this is something that the company sees as appealing to be able to increase the interest and profit for the house of Dior.
|Chiuri will split from her other half Piccioli by the next womenswear season.|
Perhaps with a woman’s touch and Chiuri’s romantic and artistic roots that she’s implanted at Valentino, this will be the change that Dior needs to get back into the radar with ethereal designs that could reflect what Dior once was, prior to Raf Simon’s modernist touch to the house. A decline in tourist numbers following the attacks in Europe have also attributed to the profit loss for not only Dior, but a handful of luxury houses, with a study claiming that the luxury market is only expected to grow by a tiny 2 percent this year, therefore Chiuri will be in expected to reserve that trend to revive the house. Having being discovered and nurtured by the Valentino himself, Chiuri comes with great experience and status as one of the leading female designers in the industry, so it's no doubt she'll do well.
It seems that following Bouchra Jarrar’s appointment as the new head of Lanvin, the industry has started to realise the importance of having a female lead in designing, especially in womenswear, which being made to market women, are ironically designed and directed by men. As the first women ever in the history of the house of Dior, this significants massive change in way women will be driven and empowered through fashion.
Hopefully this is a step in the right direction for Dior to revamp it’s name and house in the industry and for Chiuri to become wholesomely acknowledged for her talents and leadership as the newly appointment creative director.