03 January 2014

Comme in Seoul

Recently one of my really good friends went to Korea and she promised me beforehand with a big hug that she would definitely stop by the Comme store in Seoul for me...♡


What I like about Comme's stores is that every store is overseen by Rei Kawakubo; therefore every store (including the store in Melbourne!) has a different style, look or decor feel to it, while still feeling very homely and Comme. Calling itself the Comme des Garçons 'Five Tunnel' flagship Seoul store, it's part-conceptual shopping and part-museum/exploration space. Seven levels stocking the entire collection from PLAY to Junya Watanabe, it's developed a massive fanbase in Korea alone, with Korean celebrities and idols donning the ever-so-popular PLAY collection.