24 November 2014

@jeou's inbox of Q&A

Sometimes on Tumblr I get asked questions that I either answer or forget to answer - also it's been a while since I've posted on here because I've been finishing my exams (and my first year of university, hurrah!), so I thought it'd be fun to compile a handful of what I've been asked and to try to answer them here. The industry is ever-changing, I must say, so even as I looked through and answered some of the questions, I was learning things too.

28 September 2014

Seoul's melting pot of Fashion

I write as sort with regards to Seoul Fashion Week that's happening in October as well as from observation that I made while I was in Korea (I'm still recovering from that, yes. I miss the food.)

24 September 2014


Whenever I return from a trip, I always find myself going through all my purchase receipts, ticket stubs and pictures for hours just reeling through memories of what happen during a moment of a memory that's been captured. Although I took along a camera but most of the time I was capturing pictures on my phone and along with my VIP bestie (Nini)  who I was so graced to be travelling with - we took over 800+ pictures during our two week stay in Seoul. I was able to explore and do so much that I may have missed out on taking some pictures, but then again, enjoying a moment without taking out a camera doesn't hurt anyone. During those two weeks I really got to enjoy myself, relax a little, visit a few upcoming designer/s (stores) around Seoul, truly bonded with my best friend whom I've come to love so much, spent a lot of money on clothes and skincare (still made the luggage weight limit!), discovered love for bingsu and tteokbokki, unconsciously learnt a handful of vocab to occupy myself and an extra plus, got to see (literally) the idol-love of my life. (He's perfect in real life I have to admit, idols always look so much more flawless when you see them in person.)
The trip was mainly based around Seoul, as Nini and I actually had a to-do list to visit a handful of things and places while commuting through the subway with consistent FREE WIFI (OH YES….There's just so much I'd want to share but I'm still in a daze from coming back so I'll share a few pictures from the trip and truly, one picture is worth a thousand words. I hope you enjoy!
*Image heavy & all pictures were taken by me and Nini  ;w;

01 August 2014

Yes! The Industry does Contribute to Society

I've been really busy-slash-lazy-slash-unmotivated-slash-too post America trip depressed (since June…yikes) and so I've really just been dawdling online thinking about what I could address or blog about. A few days ago I was asked about the relevance and contribution of the industry to society and I was in a humour-ish mood to reply (hence the gif). Just today I sat down to re-watch Devil Wears Prada for the nth time and found myself really musing the well-spoken and loved speech that Miranda Priestly gives. (I know I've referenced her in one of my past posts before… hmm.)
I thought about the question I was asked a bit and I thought, I'm not just defending the industry because I'm someone interested and working in it, but because there are legitimate reasons for the industry's relevance to today's society. I wouldn't say I hate, maybe just really dislike people who think that they don't have anything to do with fashion, and that the industry is just a load of shit. The relevancy of the industry to society it doesn't always have to be about the clothes, in my opinion at least.

1/ Empowerment to the women

It's well known that within the industry, as 70% of the world is (lol), men take control of the designing, the production, the creative spark and pretty much how products are put out for women to buy. In a time such as this, there needs to be a sort of empowerment for women- what better way than the fashion industry? Important women within this industry include Vivienne Westwood, Miuccia Prada and Rei Kawakubo who very much so contributed to society and impacted positively. What did they do? Challenged the feminine idea within and outside the industry through the creation of fashion.  Garments and ideas that merged menswear and womenswear to give the modern-day woman confidence and power. It's so strange to this that within the industry aimed at women is run by men when the role that women play is so important- past, present an future.

2/ Jobs

Within the industry, there would be no (fashion)photographers, no seamstresses, no stylists, no writers or copywriters or editors… basically there would be no jobs in the industry without the industry. These are just some of the few people in the big industry that provide us, as consumers, audiences and enthusiasts with beautifully made magazines with editorials and give us insights into the closed off aspects of the industry. These people work so hard to get to where they are so I personally couldn't imagine esteemed photographers doing anything else. (Maybe except Miuccia, she's got a degree in everything lasiodfjskldjsf). People who are interested and passionate about the industry would be forced into taking jobs that they aren't interested in and it'd be a hell of a demand for jobs and income. Some 'I-don't-want-to-associate-with-fashion' people believe that people in the fashion industry should get a real job, like a doctor or a lawyer, or a teacher, or something with a secure income and occupational ground to be safe in. No offence but if there was no seamstress making that doctor's coat, I wouldn't want to go see them if I was sick.

3/ Fashion contributes to and is influenced by a bigger social culture

If someone is insulting or disregarding the fashion industry as useless, might as well they consider the Mona Lisa or Beethoven useless shit too. (With all due respect.) In a way, fashion is a creation of art and is influenced by art; designers create with a concept or aesthetic that could be more for an artistic pleasure instead of consumerism. Fashion is a way to explore, express and communicate (try too at least) a concept visually through the use of clothing. It is practically art- and from painting to sculptures to literature to music, the industry makes the world a bit more beautiful, enriching and I suppose, provoking. Honest to God without art in general, we'd all be really boring. I have to admit yes, the industry doesn't necessarily feed the hungry, cure any sicknesses or stop crimes (rather it causes more, Bling Ring tbh.) but it is a way of nonverbal communication that people use to express interest or aesthetic. 

4/ Universal

That's pretty much it. It brings people of all cultures, ideas, genders and beliefs together to express and communicate a common purpose of enjoying the very art that is fashion. Whether someone wants to spend a large sum of money on the latest tweed jacket from Chanel or they'd just rather look at it, the industry allows people to come together to universally and essentially keep the industry alive. 

As a society, people are taught not to judge a book by its cover and yet here some people are, with some kind of double standard where they judge the industry as superficial and useless without really considering what kind of good it's done for society. All I can say is that you shouldn't judge the industry because you think Prada is associated with the devil, there is more than meets the eye.

I feel like I could go on and on about why the industry is so important and I feel like every time I argue with someone about why I want to go into this profession, I get so tired of trying to explain myself because all I get in reply is that I'm a materialistic and selfish person because (real conversation btw) "in the end we all die anyway, what is the point of buying such an expensive jacket?"
Well I'd like to die looking expensive. :---)

19 May 2014

Authentic VS Counterfeit

One of the hardest things to try to explain to people about being interested in the fashion industry is how and why people want to spend over a certain about of money to buy something that could be 1/4 of the price at the local mall. It's all about consumerism and wanting to feel different within a certain crowd- and it's a known fact that the fashion crowd is not easy to win over.

18 March 2014

Sneakerboy & Marais

Melbourne is starting to catch up to the rest of the fashion capitals of the world as the fashionable city in Australia. Even though it's ranked lower than Sydney, in the past year or so, more international luxury brands are opening way for consumers in Melbourne and it's reflecting really well. With the coming end of March, Melbourne will have a handful of new stores for self-proclaimed fashion lovers with brands such as H&M, A.P.C, and the opening of the Emporium (Which will hold over 20 new and international labels including Victoria's Secret!)

Melbourne's newest addition, A.P.C
I went to visit two very well received high-end boutiques that opened up within the last few months. Both stock luxury brands from shoes to jumpers and both are held within beautifully decorated spaces.

16 March 2014

From Runway to Retail

Everyone knows that cerulean sweater speech from the Devil wear Prada (and if you don't, you better get yourself to watching that movie). And I suppose it's quite true.. but a bit more complicated than how Miranda Priestly puts it- the process of having a collection put on the runway then having it condensed down to be put on racks and bought by consumers for half of the price of what a runway piece costs (sometimes) confuses a lot of people. But I guess my driving force for this post is that someone once told me that the runway concept of CdG was a "stupid" because the garments were unwearable. While it's true that some things on the runway are unwearable, it's not stupid.
Fashion is not stupid, it is never stupid. It is a progressing industry of ideas and concepts that can enchant people.

16 February 2014

Stylenanda Nail Lacquer Review

If you remember a while back, my friend came back from Korea and got me nail polish from Stylenanda and I wanted to do a review for it so I thought I'd pick up some more colours to choose from and it'd be more fun to actually play around with. I've done a make-up review from Stylenanda before and I'm sure it'll be time before I go back for more but for now, viola!

01 February 2014

Face/ Skincare

You can probably call this a whats in my make-up bag and a really, really broad make-up tutorial post.
I get many people asking me how I do my make-up or what products I use and while I am the kind of person who really loves to share ideas, I also get really nervous how how people react thus putting it off. I think it became a natural reflex to just look at messages then delete them out of fear and  hope that people forget about it but I g u e s s forgetting doesn't happen that easily sobs. So here's to a post that may enlighten some people on how I make myself go from gollum to fairy whenever I'm out. A reminder that I made a post a few months back with all the products I used (or rotated on) and not much has changed, I still (try to) use the same products since my skin is sensitive and I'm not much of a risk taker for new products unless it's been seriously claimed to work.

31 January 2014

Royal Botanic Runway 2014

On the 30th of January, I had walked for an hour in 40 degree heat wearing all black attire around the Botanic Gardens (a massive national park in Melbourne) so I could help out with the Royal Botanic Gardens Runway was that occurring that evening.
This was the first year running for the show, and it was designed to help support and be a fundraising event to help maintain the nurturing and preservation of the gardens for future years to come-as well as show off four of the world's finest designers (Akira Isogawa, Martin Grant, Aurelio Costarella and Collette Dinnigan). Basically it was a gathering for audiences who were passinoate about the environment, fashion ,arts and philanthropy. Helping out backstage was an incredible honour (to be picked out of over 100 applicants, I was told.), I got to meet many beautiful models and of course Akira Isogawa himself! (He was the sole reason I took the chance to help out, actually.) I spent a good five hours prior to the show just fawning over the garments from the designer's F/W 2014 collection and running around trying to get make-up and hair done. I think the highlight of being there was that I was able to meet many people- mainly important people in the industry who would become my connections and help me out within my career path. I was able to meet one of my heroes, Akira, who was overall exactly what people make of him- modest, humble, understanding and kind. I felt like his collection (without being bias) really reflected nature. I was lucky enough to be spending the afternoon talking to him and the floral designer Wona Bae, who decided to give me one of the headpieces to take home since I was so devotedly hovering over his collection. (I would only dress models wearing his pieces LMAO.)
There's so much I want to say and fawn over but I still can't grasp the feeling that I actually got to meet such amazing people, I'm sitting on the floor eating ice-cream at 10 in the morning trying to piece together exactly what happened yesterday because it was such a blur. All I can really say is that I have never felt so honoured and blessed to be in the position I am today.
Also to people online and offline have been really supportive of me in the path I'm working towards, thankyou so much for your kindness and love. I appreciate it so much ♡
The headpiece I was given ;w;

12 January 2014


This past week has been a bit of a blur for me, I think I've waited since mid-December for January 10th, my birthday! This year I turned 18, which is a huge step for me into starting my life. I'm excited and really positive about it, I'm also feeling really blessed. Since finding my way onto social networking sites like Tumblr/ Twitter/ Blogspot back in my early teen years, I've met many people who have become extremely important to me; who have befriended me and created relationships with me; or have influenced or encourage me to work harder for my goals. I've really come to cherish everything that's happened to me up until now, whether good or bad I feel like it's helped shape me to become who I am; and I only that I become a better person who has been blessed with a beautiful family and friends; a right for education and knowledge; a bed and clothes to come home too everyday and the ability to follow good morals (as much as possible of course) to be a better person. I think I'm still really ? ? ? at the moment, it's a really strange feeling to finally call myself an adult. I don't feel like it? Yet, here I am. I'll be a really responsible adult I promise, but I'll also remember to stay young!!
I hope I am able to live up to everyone's expectations and do really great things, because I suppose the beginning of my life starts now! I know I keep thanking everyone but it feels so surreal and there's so much gratitude and love I have to offer at the moment ㅠㅠ 
Here is a very ver yvery very tiny picture of me being 18 and holding a sparkler because I told my mum I wanted to
keep my youth intact. She did some weird thing with the camera but it's cool I suppose. 
I suppose I will show you (some) presents I got this year! Over the course of a week, I celebrated my birthday with friends and family, and it just felt like one big long celebration (Someone compared it to Christmas wierhglkdhjfgkr) I felt that messages from people online were like presents too, it geuninely surprised and delighted me to know that people cared! ;^; ♡ 

03 January 2014

Comme in Seoul

Recently one of my really good friends went to Korea and she promised me beforehand with a big hug that she would definitely stop by the Comme store in Seoul for me...♡