It is a play on the words of the high-end Japanese fashion label 'Comme des Garçons' and made its way back into the fashion scene around the end of 2012. Although I know I have no immediate connection to Comme, as a fan and true admirer of brand, my left eye always seems to twitch a bit when I see anyone wear a Comme des Fuckdown beanie. (The other night at work I was serving a customer who was wearing the beanie and I think I was staring at the beanie so much I might have seemed rude lmao.)
I have to admit, at first I thought it was fun and comical play on the brand, but the original brand Comme des Garçons, in this case (in any case actually) will always reign supreme in terms of both avant-garde and street wear fashion. While yes, the RTW and Couture of Comme des Garçons is not always fitting to many of our wallets, the PLAY sub brand of Comme des Garçons still caters with the young street wear scene.
I honestly remember first coming across the spoof brand and going "OMG Rei Kawakubo-sama needs to slap whoever started this in their sleep and stop it ASAP!!!!!!" (Pun right, cuz A$AP Rocky made it popular). But with all due respect though and in time, congrats for the SSUR branding to be such a hit and to gain so much hype around the world... besides, even if I get mad and write paragraphs upon paragraphs of why I dislike SSUR's Fuckdown so much, I shouldn't even care- Rei Kawakubo is so successful in her own way she doesn't even need to care about this, so I probably shouldn't need to care either! But somedays I do wonder what Ms Kawakubo is thinking of the folk who sports the pullovers reading "Comme des Fuckdown".
But then you know, there's also the other argument to it, that obviously designer clothing is expensive as heck and not everyone wants to spend $150 on a shirt, whereas they can spend $50 on a sweatshirt that has something just as trendy and with the 'street-wear' scene, I can't argue with that. But I suppose, if you're buying something expensive, what comes with it is prestige, the feeling of pride and an investment you know you've done good in- because if you buy something expensive, trust me you will wear it all the time. But again I can't really force people to not buy from SSUR, do what you want, it's your money and your taste!
Although I really try to be indifferent about the Comme des FUCKDOWN brand, I hope it doesn't take away the classic and iconic nature of Rei Kawakubo's Comme des Garçons, (this is the most unbiased I can get okay! Trust me, I've tried a lot to turn the blind eye when seeing the SSUR pieces floating around in Melbourne, but when I was at the Comme store a while ago, two girls came in asking for the beanie, I saw how horrified Chris' (Melbourne Pocket store owner!) expression was and I was laughing as the two girls left empty-handed.
I guess it's kinda the same for other brands, I know that Chanel is a hugely spoofed brand (I think it's called CHANNEL ZERO), as well as Hermès (Homiès) and Céline (Féline), with grungey street-wear using the logo in truly heinous font for their shirts and beanies. It just makes me shudder to think that people don't appreciate the real masterminds behind the original brands.
So I thought, why not get something even better to overthrow the Fuckdown slogan? Or at least in my mind.
Introducing the "Comme des Fuckdown? Comme des FUCK YOU" tee.
Basically my whole blog post into one tee. (Sorry about the dodgy pictures OMG did not realise lighting was that bad!)
|I really offended my mum though, she walked past me and said "Never wear that when you go out with me, or to visit relatives, or ever. Why did you even get that?"|